What marketers can learn from a Dodge campaign that went viral -- and moved metalAuto News

Dodge's series of commercials starring Will Ferrell as the Anchorman character Ron Burgundy was a bona fide viral hit.



from Automotive News Breaking News Feed http://www.autonews.com/article/20140113/RETAIL03/301139984/what-marketers-can-learn-from-a-dodge-campaign-that-went-viral-and

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