BMW hikes U.S. marketing outlays amid product push Auto News

With more new and updated vehicles to launch this year, BMW is increasing its overall U.S. marketing outlays in 2018.

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Honda cuts U.S. Accord output as sales slip, supplies growAuto News

Honda told dealers that production of the acclaimed 2018 Accord is being reduced at its Marysville, Ohio, assembly plant to combat

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Lincoln plans suicide doors on the Continental sedanAuto News

Lincoln plans to add suicide doors to a future version of the Continental sedan in a move that harks back to the nameplate's iconic past, dealers learned Saturday at the 2018 NADA show in Las Vegas.

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Kia: Customer care, product keys to profitAuto News

Focus on new product and customer satisfaction to improve profitability, Kia executives told dealers here on Saturday.

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Profits a top goal for VW dealers as brand recoversAuto News

Profitability remains a key concern for Volkswagen dealers as they climb their way back from the diesel emissions crisis and the subsequent buyback and repair of hundreds of thousands of vehicles.

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How Auto Industry Can Shed Its Sexist Image (3/24/18)

At NADA: How auto industry can shed its sexist image; Carvana’s big challenge; A virtual aide...
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Ford doubles co-op advertising money for dealersAuto News

Ford told dealers at its annual make meeting at the 2018 NADA Show that, by June, they'd have roughly $270 million available annually in their advertising co-op, up from about $135 million today.

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New Acura RDX crossover creates buzz among dealersAuto News

Acura's Jon Ikeda hopes to see a "big transition" in how consumers think and feel about the brand in 2018. The brand's completely reworked 2019 RDX crossover will be a huge driver of that potential shift.

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Acura's Jon Ikeda hopes to see a "big transition" in how consumers think and feel about the brand in 2018. The brand's completely reworked RDX will be a huge driver of that potential shift.

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Mazda dealers promised ad blitz in April Auto News

Mazda will roll out a major advertising campaign to reposition the brand after talking with dealers who feel its marketing has been lackluster in recent months and the marque is losing its connection with consumers.

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RDX Launch Critical, Acura Dealers Told (3/24/18)

At NADA: RDX launch must succeed, Acura dealers told; Nissan vows to ease up; Jeep pickup due date;...
from TumblrCynthia Lin