Infiniti stores outperformed all brands in an annual study on building rapport and satisfaction among potential car buyers. The 2016 Pied Piper Prospect Satisfaction Index is based on the treatment of mystery shoppers who visited 6,157 U.S. stores.
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2016年7月10日 星期日
Long loans can help make case for F&I productsAuto News
One dealership perk to long-term car loans? There's more opportunity to convince customers that they need FandI products.
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How Bob Lutz took aim at the CherokeeAuto News
Jeep, now celebrating its 75th anniversary, has spawned many a competitor, though few have been as successful as the Ford Explorer. And it was future Chrysler guy Bob Lutz who put Ford hot on the trail of the then-new XJ Cherokee in the 1980s.
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Jeep's heroic 75-year campaignAuto News
Jeep - a vehicle forged in the crucible of war that grew into one of one of the world's most recognized brands - is celebrating its 75th anniversary this week.
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F-150 sales undented by Chevy attack adAuto News
The Chevy Silverado gained market share after running ads attacking the Ford F-150 pickup as too flimsy. But so did the F-150.
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Google shift has dealers friending FacebookAuto News
Facebook, which has a trove of data on its users to back up a growing portfolio of marketing services, is becoming a prime marketing vehicle for savvy auto dealers to reach low-funnel shoppers, especially in the wake of changes in how Google...
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Impact of VW deal depends on diesel fixAuto News
How dealers fare under Volkswagen's $10 billion-plus buyback program depends heavily on whether the company is able to develop an emissions fix that can win regulatory approval.
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Lyft matures, but still has funAuto News
Gina Ma, Lyft's director of marketing strategy and operations, said the tenor of its new campaign reflects a still-young company that emphasizes the connection between passenger and driver, more than the efficiency of point-to-point transportation,...
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Hyundai steps up EV cadenceAuto News
Aiming to make electrified cars a pillar of its portfolio, Hyundai Motor Co. says the technology is evolving so fast that it must roll out new EVs on a two-year cadence to boost the current 110-mile range to around 250 miles by 2020.
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Taking Porsche test drives to the trackAuto News
Gaudin Porsche in Las Vegas offers hot laps on the SpeedVegas track to high-value clientele who are on the fence about a Porsche or undecided between various models.
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Renault-Nissan cost cuts ahead of scheduleAuto News
Nissan and Renault are running a year ahead of schedule cutting global costs through operating synergies. Nissan's proposed move on Mitsubishi could mean an even bigger savings target.
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Dodge events embrace muscle-car heritageAuto News
Not long ago, critics said Dodge was spinning its wheels as it struggled to find an identity amid a lineup that stretched from muscle cars to minivans.
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Ferrari, Aston unveil head turnersAuto News
Exotic brands Ferrari and Aston Martin have taken the wraps off new, limited-edition models.
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Musk hints at top secret Tesla masterplan Auto News
Tesla Motors CEO Elon Musk on Sunday tweeted his intention to soon publish part two of his "top secret Tesla masterplan" following an embattled several weeks for the Silicon Valley heavyweight.
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China's BAIC launches exports to MexicoAuto News
China's BAIC Motor started selling cars imported from China in Mexico and aims to reach 5,000 sales a year by 2018.
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Tesla probe is new territory for NHTSAAuto News
NHTSA's investigation into the fatal crash of a Tesla Model S is its first opportunity to get a real-world reading on how automated-driving technology works in the field, and how drivers interact with it.
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