2016年2月6日 星期六

Here's your auto ad lineup for Super Bowl SundayAuto News

Beneath the glamour of 2016's star-filled auto Super Bowl ads sits a group of vehicles that will be pawns crucial to each brand's product lineup.

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Source Auto News

GM sacrifices rental sales to nab higher-margin businessAuto News

GM is in the midst of a big cutback in sales to rental fleets, an effort that executives say is aimed at improving the bottom line, even if it stunts revenue or market-share growth in the short term.

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Source Auto News

Toyota's youth brand fulfilled its purpose, if not its potentialAuto News

Fourteen years after Scion's introduction, Toyota has decided to shutter the brand. But within the failed experiment are crucial successes that Toyota will draw on long after Scion fades to a footnote on Wikipedia.

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Source Auto News

For game day, Nissan changes the channelAuto News

Nissan's new college sports marketing campaign is its top priority this year. And that meant no Super Bowl ad.

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Source Auto News

VW sued by N.J. over excess diesel emissionsAuto News

New Jersey filed a lawsuit against Volkswagen AG and its luxury units over the German automaker's excess diesel emissions, becoming the fourth U.S. state to take legal action.

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Source Auto News