Beneath the glamour of 2016's star-filled auto Super Bowl ads sits a group of vehicles that will be pawns crucial to each brand's product lineup.
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2016年2月6日 星期六
GM sacrifices rental sales to nab higher-margin businessAuto News
GM is in the midst of a big cutback in sales to rental fleets, an effort that executives say is aimed at improving the bottom line, even if it stunts revenue or market-share growth in the short term.
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Toyota's youth brand fulfilled its purpose, if not its potentialAuto News
Fourteen years after Scion's introduction, Toyota has decided to shutter the brand. But within the failed experiment are crucial successes that Toyota will draw on long after Scion fades to a footnote on Wikipedia.
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For game day, Nissan changes the channelAuto News
Nissan's new college sports marketing campaign is its top priority this year. And that meant no Super Bowl ad.
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VW sued by N.J. over excess diesel emissionsAuto News
New Jersey filed a lawsuit against Volkswagen AG and its luxury units over the German automaker's excess diesel emissions, becoming the fourth U.S. state to take legal action.
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