Digital Honda ads make it personalAuto News

In online video campaigns, simply repurposing a TV spot for the digital audience can be an inefficient exercise when trying to influence potential buyers.

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Model 3's sparse interior may be key to hitting cost, production targetsAuto News

The strikingly sparse interior of Tesla's Model 3 sedan could help the company achieve its cost and production targets.

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Texting system reduces service dissastisfactionAuto News

Gorno Ford's service department uses texting to communicate with customers, carrying out the entire repair order from approval to payment.

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Mexico border skirmish heats upAuto News

Ford executives say a $1.6 billion plant in Mexico is needed to make small cars more profitable, even if it puts the company in the crosshairs of the presidential election.

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What to make of VW's big make meetingAuto News

Attendees said VW brand chief Herbert Diess and other executives offered no details about technical fixes for the diesel crisis or compensation for consumers, citing a government gag order.

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Tough competition for talent driving wage growth in dealershipsAuto News

The dealership labor market is tightening as retailers hire additional employees and pay them more, the annual NADA Data report shows. The trend adds to the pressure dealers face to come up with better ways to recruit and retain talent.

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Tesla faces tax credit puzzleAuto News

Tesla Motors, facing a likely shortage of U.S. tax credits for the Model 3, its first mass-market electric vehicle, may consider a clever production strategy to squeeze more money out of the program for its buyers.

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PSA's strategy to tiptoe back into U.S.Auto News

PSA Group plans to test the U.S. waters with car-sharing and mobility services before possibly expanding to retail sales.

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There's big money in the recall crisisAuto News

Companies are capitalizing on recall mania. A number of companies are designing products and services to make money on recalls at the dealership level.

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Volvo plans self-driving trial in U.S. Auto News

Volvo plans to launch an autonomous-drive project in the United States, but that would come some time after its Drive Me pilot that launches in Gothenburg, Sweden, in late 2017.

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New Jeep will be revealed in Brazil in 3rd qtr.Auto News

The Jeep SUV due to replace the Compass and Patriot will be revealed this fall in Brazil before it debuts in the U.S., Jeep brand head Mike Manley says.

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Porsche Macan grounded in 13 CARB statesAuto News

A CARB certification slowdown has frozen shipments of 2017 model Porsche Macans bound for 13 states. The slowdown is part of the fallout from the Volkswagen emissions cheating scandal.

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China's auto market: House of cards or just catching its breath?Auto News

China's vehicle sales are expected to rise 6 percent this year, and that's enough to stave off any loose talk at the Beijing auto show about production cuts.

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GM plans for more dealerships to be owned by minorities, womenAuto News

The number of GM-brand dealerships owned by minorities and women is set to grow in 2016.

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Toyota's climbable billboard creates buzz for RAV4 HybridAuto News

When Toyota Motor Sales U.S.A. and ad agency Saatchi and Saatchi were dreaming up an outdoor ad campaign to introduce the RAV4 Hybrid to the world, they were determined to take some risks.

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For Japan's Nippon Ceramic and a 92-cent crash avoidance sensor, the it moment is now Auto News

The multibillion-dollar business plans being hatched by automakers and tech companies for self-driving vehicles rely on a sensor that's less than 1 inch wide and costs all of 92 cents.

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Volkswagen CEO seeks cut to board bonuses, report saysAuto News

Volkswagen CEO Matthias Mueller will push for a significant reduction in bonuses for the carmaker's management board on Monday, sources familiar with the matter told Reuters.

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Toyota, Nissan, Japan government to step up efforts on intelligent mapsAuto News

Japan's government, Toyota and Nissan will partner to develop intelligent maps by 2018, a Tokyo newspaper reported, as competition heats up to improve the technology key for autonomous driving.

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