2 Years Into Scandal, VW Tries a Reboot (9/18/17)

Volkswagen 2.0: Two years after scandal broke, VW tries a reboot; New Accord, new jobs; No U.S....
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Ford patents retractable table for autonomous carsAuto News

Ford thinks the interior of autonomous vehicles could resemble a kitchen or office conference room.

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Honda invests $267 million, will add 300 jobs to increase Accord production in OhioAuto News

Honda said its invested $267 million and will add 300 new jobs to support increased production of its revamped 2018 Accord sedan model at the Japanese automaker's plant in Marysville, Ohio.

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Honda invests $267 million, to add 300 jobs for new Accord modelAuto News

Honda said its invested $267 million and will add 300 new jobs to support increased production of its revamped 2018 Accord sedan model at the Japanese automaker's plant in Marysville, Ohio.

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VW documents can't be shared by U.S. with German law firm, judge rulesAuto News

A federal magistrate judge blocked the Justice Department from sharing with a German law firm 25 million pages of records disclosed by VW in the government's diesel emissions investigation.

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How best to use Google? Now, there's a playbookAuto News

Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.

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Intel collaborates with Waymo on self-driving compute designAuto News

Intel said it will collaborate with Google affiliate Waymo, saying it worked with the company during the design of its compute platform to allow autonomous cars to process information in real time.

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Unifor strike at GM result of 'major philosophical differences'Auto News

Canadian workers striking a key General Motors assembly plant could picket for a long while, Unifor President Jerry Dias said. GM Canada urged Unifor to "resume negotiations."

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Marketing for autonomous technology turns conservativeAuto News

Automakers continue to feed buzz about self-driving cars, but their marketing strategies are still very much hands-on.

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Mercedes-Benz' Slaven says social marketing is people-intensiveAuto News

Mercedes-Benz USA's Drew Slaven talks about the brand's shift of resources to social media.

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Cadillac's New York move opens up new marketing worldAuto News

Cadillac's New York journey has taken it on helicopter rides to the Hamptons, virtual-reality expeditions at auto dealerships, and forays into the worlds of art and fashion.

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Ford agency's new creative chief on bringing mobility to marketingAuto News

Tito Melega, the new creative chief of Ford's agency plans to invoke the company's long and global legacy of moving people.

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QandA with Volvo CMO Matt O'RourkeAuto News

Ad agency Grey Group is taking advantage of Volvo's brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O'Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.

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Cadillac's 'Let Go' campaign for Super Cruise pitches brand as pioneerAuto News

Cadillac's CMO calls Super Cruise "the perfect product" for showcasing Cadillac's heritage as an innovator.

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Kia CMO Saad Chehab sees power in brand's youthAuto News

After leaving FCA on a hot streak in 2015, Saad Chehab is back in the advertising game, this time as chief marketing officer for Kia Motors America. He'll have a lot on his plate, but it's just the kind of work that gets Chehab fired up.

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Bugatti's single model could be a four-doorAuto News

The yet-to-be-named car would pick up where the Galibier concept left off and go on sale around 2024.

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An idea that could stop robots from hurting factory workers: AirbagsAuto News

In a development that's drawn interest from automakers, two entrepreneurs in Germany say they have designed a way to better safeguard interactions between humans and factory robots.

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Ford explores strategic alliance with India's MahindraAuto News

Ford and Indian automaker Mahindra and Mahindra are exploring forming a strategic alliance, as traditional automakers

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