How Dodge stoked viral flame for HellcatsAuto News

The 707-hp Hellcat trims of the Dodge Challenger and Charger sparked a viral flame on the Web after their unveilings last year.

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Cadillac dealers treading water until de Nysschen's vision materializesAuto News

Cadillac dealers are caught between the short-term pain of lackluster sales and brand chief Johan de Nysschen's vision of a brighter future.

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Chevy seeks youthful audience with humor, surprisesAuto News

Chevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting.

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Toyota, Mazda in talks on expanding partnership, report saysAuto News

Toyota and Mazda are in talks to expand their technology partnership to fuel-cell vehicles, sources told Reuters on Saturday, as global automakers face rising costs to comply with stricter emission regulations.

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