Mini's new-ish ad pushAuto News

While Mini's campaign is new, we've seen variations of it before.



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Consumers cry out for better dealership experienceAuto News

Nearly nine in 10 consumers say they wouldn't buy a car without test driving it first.



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Key Safety to use Mobileye vision tech to aid driversAuto News

Supplier Key Safety Systems said it has signed an agreement with Mobileye NV to use the software developer's vision processing chip for new types of driver assist technologies.



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NHTSA would get stop-sale power under U.S. billAuto News

The National Highway Traffic Safety Administration would be able to order automakers to cease the sale of vehicles with dangerous safety defects under the Obama administration's multiyear surface transportation funding bill sent to congress...



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Toyoda's Moment of Crisis (3/30/15)

Why Toyota CEO feared losing job; Tesla plant could aid rivals; Chevy ads ditch actors; Mazda sets...

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Base 2016 Mazda MX-5 Miata to start at $25,735Auto News

The new Mazda MX-5 Miata will start at $25,735. That's a price bump of $1,125 over the outgoing 2014 model. Prices include $820 shipping.



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Magna negotiating to sell interiors business to Grupo Antolin, report saysAuto News

Canada's Magna International is in talks to sell its car-interior business to Spain's Grupo Antolin, people familiar with the matter told Bloomberg.



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Toyota CEO feared losing job over recalls; instead gained sense of purposeAuto News

In a rare moment of public reflection, Toyota CEO Akio Toyoda marked the company's unintended-acceleration crisis as the turning point in his career, even as he fretted about being fired.



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Toyota's low-price safety tech coming to U.S. this yearAuto News

Toyota said today it will begin offering automatic braking, lane departure alert technology and other safety electronics later this year in a package priced at about $300 in its compact cars.



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Toyota's updated safety technologies coming to U.S. this year at low costsAuto News

Toyota said today it will begin offering automatic braking, lane departure alert technology, and other safety electronics later this year in a package priced at about $300 in its compact cars.



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Toyota CEO thought recalls could cost him his job, but gave sense of purposeAuto News

Toyota chief Akio Toyoda undoubtedly wishes his company's unintended-acceleration crisis never happened.



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Toyota CEO says recall crisis ate at him, gave him sense of purposeAuto News

Toyota chief Akio Toyoda undoubtedly wishes his company's unintended-acceleration crisis never happened.



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Toyota's updated pre-crash auto-braking tech coming to U.S. this yearAuto News

Toyota will bring its next-generation pre-crash auto-braking system to the U.S. this year after launching the mass-market technology in the Japan-market Corolla.



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