Honda finds marketing rhythmAuto News

Honda has turned to a massive marketing effort that uses music to attract the fleeting attention of millennial car-buyers.

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Fiat 500X: Where's the halo?Auto News

Fiat's 500X, the perky subcompact crossover that arrived in U.S. dealerships six months ago, has been selling well but has done little to help the beleaguered brand overall -- as it was counted on to do.

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Emissions harmony, finally?Auto News

As the next head of global engineering group FISITA, GM powertrain boss Dan Nicholson wants to push for emissions regulation harmonization while the topic is high on government agendas in the wake of the VW scandal.

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Detroit shifts car output to MexicoAuto News

Ford and Fiat Chrysler are essentially giving up on trying to build mass-market cars profitably in the United States, instead shifting most production of those nameplates to Mexico so they can dedicate U.S. plants to higher-margin pickups and SUVs.

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Unlikely hitch for VW dealersAuto News

Two months into the emissions cheating scandal that has sullied the Volkswagen brand, dealers are running into an unexpected challenge: They don't have enough vehicles to sell.

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Buick eagerly awaits fresh productAuto News

Buick is finally about to get some fresh sheet metal to go along with that catchy advertising jingle.

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Unpaid intern finds untapped opportunity in service laneAuto News

Warren Henry Infiniti stations an employee in the service department to mine each day's schedule and find customers who may be in a position to buy, even if they don't know it themselves.

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Benz's challenge: Support 9 launches in '16Auto News

Mercedes-Benz will increase its marketing budget for 2016 as it plans to launch nine new, redesigned or freshened products next year. But brand chief Steve Cannon says Mercedes will skip the Super Bowl.

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Nissan sees Titan filling a niche for pickupsAuto News

Nissan hopes for a small but respectable piece of the full-size truck market as it prepares to launch a long-delayed second generation of its Titan.

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Next-gen Leaf: More tech despite low salesAuto News

Determined to maintain a lead role in electric vehicles, Nissan is working on new technologies to make the next Leaf more appealing.

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VW's aid for owners gets tepid response; ads pledge to 'make things right' Auto News

Volkswagen of America's $1,000 gift card offer for 2.0-liter diesel owners was met with a mixed reaction last week. Today, VWoA began running ads in major U.S. newspapers declaring that "we're working to make things right."

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VW pledges 'to make things right' in ad pushAuto News

In its first major marketing response to widespread emissions violations, Volkswagen launched ads in major U.S. newspapers declaring that "we're working to make things right," while plugging a customer goodwill program.

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Spotlight will shine mostly on practical cars and crossoversAuto News

Automakers are leaving the drama to Hollywood. Instead of image-driven luxury models or topless boulevard cruisers, the big news at this week's Los Angeles Auto Show will be more mundane: Think Buick's LaCrosse or Hyundai's Elantra.

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