The commercials showcase the full range of Cadillac brand elements and mark a drastic change in messaging for the brand following the departure of Chief Marketing Officer Uwe Ellinghaus.
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2018年3月3日 星期六
Lexus basks in 'Black Panther' glowAuto News
Going into the Black Panther marketing collaboration was a bit of a risk, given the ever-present danger of a heavily hyped movie falling flat. Instead, Lexus finds itself in the middle of a cultural phenomenon.
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Carmakers start taming their wild designsAuto News
Mercedes says it avoided overly expressive exterior design cues with the fourth-generation A class. This philosophy will be extended to the rest of the brand's range.
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Nissan's e-Power van may hint at U.S. hybrid planAuto News
Nissan has deployed its e-Power range-extender hybrid system in a bigger vehicle in Japan, indicating the more robust version that will be needed for its U.S. launch.
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Hyundai warns tariffs may jeopardize U.S. productionAuto News
Hyundai warned it may rethink how many vehicles it builds in the United States, joining the world's largest automakers in opposing President Donald Trump's crackdown on steel and aluminum imports.
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Trump tariffs spark public conflict between Canada, U.S. unionsAuto News
The president of Canada's largest union called the AFL-CIO's support of President Donald Trump's proposed steel and aluminum tariffs 'laughable' and 'irresponsible' in a scathing letter.
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Toyota bids farewell to Tatsuro ToyodaAuto News
Japan's business aristocracy attended the recent memorial service for the late Toyota president Tatsuro Toyoda, including diplomats, prime ministers, suppliers, dealers and labor leaders.
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