Supercar's Marvel tie-in helped propel the Audi brand. Now Hyundai is getting in on the action. Auto News

The Marvel Cinematic Universe and its growing catalog of movies and shows is a lush environment for automakers looking to attach themselves to pop-culture icons and big audiences.

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3-D printing gets realAuto News

Auto suppliers are beginning to use 3-D printing for real-world parts as the technology gets faster and more reliable.

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Subaru ad agency's pet projectAuto News

The brainstorm to fill a 30-second advertising slot led to a marketing turning point for Subaru, kicking off an enduring, endearing TV campaign that has helped cement the brand's powerful connection with dog lovers.

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A self-driving vehicle with soccer-mom senseAuto News

By using the Pacifica, Google is signaling that its technology will be good for the whole family. Google is also laser-focused on older people and people with physical disabilities who cannot drive themselves.

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Supercar's Marvel tie-in helped propel the Audi brand. Now Hyundai is getting in on the action. Auto News

The Marvel Cinematic Universe and its growing catalog of movies and shows is a lush environment for automakers looking to attach themselves to pop-culture icons and big audiences.

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Are we approaching 'peak pickup'?Auto News

Straining to keep their biggest profit engine humming, FCA, Ford and GM are mobilizing to make more pickups. But some industry pundits worry they'll be ramping up production just as the market is peaking.

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NHTSA tests just-in-time recallsAuto News

NHTSA's new approach to Takata inflator recalls aims to anticipate defects and reduce the strain on parts suppliers.

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Employees stay, and the business takes offAuto News

Keeping employee turnover low is key to Bomnin Chevrolet's success. Doing so contributes to its repeat and customer referral business which accounts for 30 to 40 percent of its sales.

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New Genesis brand will get plug-insAuto News

Hyundai's Genesis luxury brand is barely off the ground but already it plans to enter the plug-in hybrid market, a move that echoes the alternative-fuel strategies of BMW and Mercedes-Benz.

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New GM tool warns of potential part failuresAuto News

General Motors quietly rolled out a new connected-car technology last month that it says has the potential to dramatically reduce vehicle-stopping breakdowns.

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F-150 to get upgrades under the hoodAuto News

Having switched to an aluminum body for the 2015 model year, the Ford F-150 will get its first major powertrain improvement starting this fall with two 2017 models.

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GM learns to exploit its scaleAuto News

There is mounting evidence that GM, ever the stumbling giant, finally is getting out of its own way, leveraging its size and scale in ways that its competitors probably hoped it never would.

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Source: FCA's new 2.0-liter turbo 4-banger to make nearly 300 hpAuto News

A new 2.0-liter turbocharged four-cylinder engine that Fiat Chrysler will build starting next year will likely debut as an option on the next-generation Jeep Wrangler -- to the tune of almost 300 hp.

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Honda to recall 20 million Takata airbag parts, report saysAuto News

Honda plans to recall more than 20 million airbag parts made by Takata as a preemptive measure globally, Nikkei reported Sunday, without saying where it obtained the information.

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