Phil Brook started leading the brands' marketing in April amid a product blitz, including Buick's Avenir subbrand, and a restructuring of its agency business.
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2017年11月10日 星期五
At Honda, the era of self-reliance is overAuto News
Today's Honda, a middling player on the global stage, concedes it finally needs outside help to meet the challenges of the future.
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Nissan seeks to spread 'Star Wars' stardust across lineupAuto News
For the latest Star Wars tie-in, dealers had a challenge for Nissan's marketing brass: How could they spread the fervor across the Nissan lineup?
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Honda to recall vehicles with improperly installed replacement inflators for Takata airbagsAuto News
Honda plans to inspect and replace or properly install replacement airbag inflators that have been improperly installed under an earlier recall.
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Lexus acquires naming rights to Detroit velodromeAuto News
Toyota's Lexus brand is acquiring the naming rights to a new $4 million indoor sports complex in Detroit with a 545-foot cycling velodrome.
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GM to lay out vision for autonomous vehicles Nov. 30Auto News
General Motors plans to share its "vision for an autonomous future" during an investor event on Nov. 30 in San Francisco.
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Ford's Goal: Make the iPhone of Robocars (11/10/17)
Ford’s goal: Make the iPhone of robocars; A bionic boost for Ford factory workers; New Korean...
from TumblrCynthia Lin
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9 automakers earn perfect LGBTQ-equality scoreAuto News
Nine automakers are among the record-breaking number of 609 companies that garnered a perfect score for LGBTQ equality in an annual study.
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German regulator launches another probe into VW emissions scandalAuto News
Germany's financial watchdog is investigating whether Volkswagen illegally disclosed information about emissions violations to third parties, adding to the company's legal headaches more than two years after the scandal broke
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OPEC sees a future world with fewer carsAuto News
Among the revelations in OPEC's just published World Oil Outlook is a notable change in assumptions about cars and light trucks. The cartel expects 137 million fewer of them on the road in 2040 than it did just two years ago.
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NTSB to probe autonomous shuttle crash in Las VegasAuto News
The Navya Arma, an autonomous EV operated by Keolis North America, went into service on Wednesday. A few hours later, a delivery truck backed into the stopped shuttle.
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Hertz has profitable role to play in ride-hailing, CEO saysAuto News
The rental-car business isn't dead and working with ride-hailing companies will actually offset any market share lost to them, the CEO of Hertz says.
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Mahindra considers selling SsangYong vehicles in U.S.Auto News
Mahindra is considering introducing vehicles made by its South Korean subsidiary in the U.S., according to Managing Director Pawan Goenka.
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UAW loses bid to organize auto supplier plant in OhioAuto News
Workers at a Chinese-owned auto glass plant in southwestern Ohio voted heavily against union representation in a major blow for the UAW's strategy to unionize foreign-owned auto factories.
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Utilities raise game to preserve EV tax credit Auto News
The upside of tax reform has made many automakers reluctant to put lobbying muscle fully behind a fight to preserve an incentive for a market that only represents 1 percent of sales. But an alliance of environmentalists and utilities is stepping up.
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