Bodil Eriksson has been leading the rebirth of Volvo Car USA from the marketing side, making the Swedish brand's advertising more cohesive and consistent as it emerges from a period of invisibility.
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2016年6月10日 星期五
Bold bet on a 727-hp MustangAuto News
Lebanon Ford's improbable promotion for a 727-hp Mustang GT went viral, catapulting the Ohio dealership into the national spotlight. Now it's selling more of the supercharged pony cars than it has time to count.
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Nissan let dealers vet new adsAuto News
To quickly shift gears on its U.S. advertising message this year, Nissan made sure to involve its dealer body in the campaign.
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Tesla to clarify how customers may disclose problems, NHTSA saysAuto News
Tesla agreed to revise its customer repair agreements to allow owners to report potential safety issues to U.S. auto safety regulators, a government spokesman said.
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Toyota, amid slow sedan sales, holds price on Camry for 2017Auto News
Toyota is holding the price on the 2017 Camry while adding some minor equipment upgrades on higher trims. The pricing on the best-selling car in the U.S. for 14 years in a row comes amid a soft market for traditional sedans.
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Chevy launches partnership with country star Luke Bryan; Kid Rock deal endsAuto News
Taking aim at country-music fans, Chevrolet said today it selected Luke Bryan as a brand ambassador for the next three years. The move follows the end of Chevy's business relationship with Detroit rock star Kid Rock.
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Chevy launches promotional partnership with country star Luke BryanAuto News
Taking aim at country-music fans, Chevrolet said today it selected Luke Bryan as a brand ambassador for the next three years.
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Ford's Answer to German Luxury (6/10/16)
Ford Fusion Sport to battle German luxury cars; Benz tops BMW; Ghosn pay fallout; GM hires in...
from TumblrCynthia Lin
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Musk, in defense of Tesla, channels his inner TrumpAuto News
Elon Musk should be awarded an honorary degree from Trump University for his tendency to write off any negative story as a dishonest smear attempt regardless of the evidence.
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GM Canada to hire 700 engineers in push for self-driving carsAuto News
General Motors plans to hire about 700 engineers in Canada as it expands randd into self-driving cars and other technology.
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Toyota tells U.S. dealers to disclose future Takata recallsAuto News
Toyota said Friday it had told its U.S. dealers to disclose, at the time of sale, the identity of vehicles with defective Takata airbag inflators that will be subject to recalls by 2018.
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GM to expand to 1,000 engineering jobs in CanadaAuto News
General Motors said on Friday it will expand its Canadian engineering base to reach a total of about 1,000 jobs in Canada's auto-making province of Ontario as it boosts randd spending on connected and driverless cars.
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GM announces plan for 1,000 new jobs in CanadaAuto News
General Motors said on Friday it will create about 1,000 jobs in Canada's auto-making province of Ontario as it boosts research spending on connected and driverless cars.
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GM announces plan for 1,000 jobs new in CanadaAuto News
General Motors said on Friday it will create about 1,000 jobs in Canada's auto-making province of Ontario as it boosts research spending on connected and driverless cars.
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How Ford's European arm became a money maker againAuto News
Ford of Europe's 6.3 operating margin in the first quarter and its $434 million pre-tax profit were impressive after the automaker lost $42 million during the same period last year.
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Mitsubishi Motors to hire auditor to oversee tech unit, report saysAuto News
Mitsubishi Motors plans to bring in an outside auditor to monitor its technology division, blamed for at least three high-profile cheating scandals, two people familiar with the thinking of the company's leadership told Reuters.
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