The advertising agencies Toyota uses to reach African-American, Hispanic and Asian-American consumers will soon have a larger role in crafting the brand's general-market advertising, Toyota's U.S. marketing boss said.
from Automotive News Breaking News Feed http://www.autonews.com/article/20131218/RETAIL03/131219870/toyota-seeks-more-input-from-multicultural-ad-agencies
Source Auto News
from Automotive News Breaking News Feed http://www.autonews.com/article/20131218/RETAIL03/131219870/toyota-seeks-more-input-from-multicultural-ad-agencies
Source Auto News
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