Emotion, celebs -- and a surprise by Chevy -- in automakers' Super Bowl adsAuto News

On a night filled with emotional pitches and celebrities in automakers' Super Bowl ads, Chevrolet pulled out a trick play just before the kickoff: A momentary attempt to fool America into mass hysteria.



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Nissan's Diaz leads automaker's return to Super Bowl after 18-year absenceAuto News

Nissan's 18-year hiatus from the Super Bowl ended tonight #8212; thanks to a simple question from sales and marketing chief Fred Diaz: 'Why aren't we in the Super Bowl?'



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Did automakers' Super Bowl ads hit or miss with (or without) celebs?Auto News

The Super Bowl's pregame teaser barrage is officially over. Now it's time for the main event. So far, it's been the year of the celebrity for auto advertisers.



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TRW recall shows the mess life-saving airbags have becomeAuto News

Federal regulators' push for a second recall of 2.1 million cars and trucks whose airbags could go off while driving delivered more cautionary tales about a complex life-saving technology that's had a very bad year.



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Mr. Cub made history in the car business, tooAuto News

Here's a largely forgotten fact about Chicago Cubs legend Ernie Banks, who died Jan. 23 at 83: He was a Ford dealer from 1967-71.



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Toyota thinks TRD to win younger buyersAuto News

Since 2007, Toyota has been racing the nation's best-selling car, its Camry sedan, in the nation's most-watched motor sports series: NASCAR.



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Toyota, Honda, Fiat Chrysler must do 'follow up' recalls of 2.12 million vehiclesAuto News

Honda, Toyota and Fiat Chrysler will do "follow up" recalls of about 2.12 million vehicles with defective electronic control units that can cause airbags to inadvertently deploy, federal safety regulators said today.



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Nissan vehicles to use common visible partsAuto News

Nissan's modular platform saves money by using common components. But owners rarely notice; most of the shared parts are unseen under the hood.



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Fiat Chrysler to abandon sub-$25,000 minivansAuto News

Fiat Chrysler plans to abandon the bottom end of its minivan lineup next year as the redesigned 2017 Chrysler Town and Country replaces the existing model and the Dodge Grand Caravan.



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Honda confirms crash death caused by ruptured Takata airbagAuto News

American Honda on Friday confirmed a Takata airbag ruptured in the fatal crash of a 2002 Accord on January 18 in Texas.



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Ford on verge of promoting newer UAW hires to top-tier pay for first timeAuto News

Ford will likely soon need to give raises of about $9 an hour to some workers it hired in 2010, according to a UAW report showing that the automaker is very close to its cap on workers earning second-tier wages.



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Ford on verge of promoting UAW workers to top-tier pay for first timeAuto News

Ford will likely soon need to give raises of about $9 an hour to some workers it hired in 2010, according to a UAW report showing that the automaker is very close to its cap on workers earning second-tier wages.



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Honda crash death exposes weaknesses in recall systemAuto News

The driver of a 2002 Honda Accord who died earlier this month in a crash involving a ruptured Takata airbag inflator hadn't been notified that his vehicle was recalled in June 2014 for the suspect inflators, a Honda spokesman said.



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GM ignition-switch victims accepting offers, Feinberg saysAuto News

General Motors' compensation program for victims of ignition-switch accidents is meeting its goal of sidelining many potential lawsuits, according to the lawyer handling the payments.



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Chevy's Chance to Score? (1/30/15)

Stein: Super Bowl means a big opportunity - and stuff; boosting female representation in...

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Honda crash victim didn't get notice of Takata airbag recallAuto News

The driver of a 2002 Honda Accord who died earlier this month in a crash that may have involved a ruptured Takata airbag inflator hadn't been notified that his vehicle was recalled in June 2014 for the suspect inflators, a Honda spokesman said.



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Millennials will grow to 25% of U.S. market in 2015, TrueCar saysAuto News

Millennials will become a serious force in the US car market in 2015, TrueCar said in a new report this week. The car-buying site estimates that the group will purchase 4.



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Denso to expand Tenn. plant, add 400 jobsAuto News

Denso, the world's second-largest automotive supplier, is set to expand a plant and add about 400 employees in Athens, Tenn.



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Lear Q4 profits surge on North America growthAuto News

Seating and electronics supplier Lear reported better-than-expected fourth-quarter profits due to strong demand from North America.



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Honda cuts profit target as Takata airbag recalls biteAuto News

Honda sliced 6.5 percent off its core annual profit forecast as it set aside hundreds of millions of dollars in extra cash to cover an extended car recall to replace potentially faulty airbags made by Takata.



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